Data and Privacy Policy

Last updated: September 15, 2022

Lactanet Canada and our affiliates and subsidiaries (“Lactanet”) respect your privacy and are committed to protecting it by complying with this Data and Privacy Policy (“Policy”).

This Policy describes:

  • How we collect, use, disclose, and protect the information of our customers and website users (“you“);
  • The types of information we may collect from you or that you may provide to us, including when you visit the website Lactanet.ca (our “Website“), when you use our products or services, software, applications, or otherwise interact with us, unless a different policy is displayed; and
  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your information in accordance with this Policy and any other terms you enter into with Lactanet, unless otherwise required by applicable law. Please read this Policy carefully to understand our policies and practices for collecting, processing, and storing your information. By providing your information to us, you indicate that you understand, accept, and consent to the practices described in this Policy. If you do not agree with this Data and Privacy Policy, do not access or use our Website, products or services, software, applications, or otherwise interact with us. This Policy may change from time to time (see Changes to Our Data and Privacy Policy).

Information We Collect About You

We collect and use several types of information from and about you, including:

  • Business information, that does not directly relate to an identifiable individual, such as animal health information, animal production data, lab analysis data, genetic evaluation, genomic testing data, demographic information, business practices and processes, benchmarking, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person or business, but we may derive non-personal statistical or aggregated data from personal information and/or business information.
  • Personal information, that we can reasonably use to directly or indirectly identify you, such as your name and contact information (“personal information“). We do not knowingly collect personal information from children under 13.
  • Technical information, including your login information, browser type and version, and usage details such as your interaction with pages on our Website.

How We Collect Information About You

We use different methods to collect your information, including through:

  • Direct interactions with you when you provide it to us, for example, by filling in forms, providing animal data, or corresponding with us directly, including when collected through software platforms we may offer to you.
  • User contributions. You may also provide information for us to publish on public Website areas or transmit to other Website users or third parties.
  • Automated technologies or interactions, for example, information collected automatically may include automated submissions from technologies onsite at farms, Website usage details, IP addresses, and information collected through cookies and other tracking technologies.
  • Third parties or publicly available sources, for example, our affiliates and industry partner organizations, such as breed associations, artificial insemination units, veterinarians, and hoof trimmers.

How We Use Your Information

We use data and information that we collect about you and/or your business, or that you otherwise provide to us, including any personal information:

  • To provide you with information, products, or services that you request from us.
  • To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.
  • To notify you about changes to our products, services and Website.
  • To improve our products, services, Website, marketing, or customer relationships and experiences.
  • To provide you with notices about your account/subscription, including expiration and renewal notices.
  • To present our Website and its contents to you.
  • To measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you.
  • To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

Disclosure Of Your Information

We may disclose information aggregated across users without restriction, and in accordance with any Terms and Conditions of our products and services you have agreed to. We may disclose business and personal information that we collect or you provide as described in this Policy:

  • To our subsidiaries and affiliates, breed associations and artificial insemination units, as well as to research partners, such as universities, and to other industry partners, such as veterinarians, animal nutritionists and hoof trimmers (all with your consent);
  • To contractors, service providers, and other third parties we use to support our business (such as analytics) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this Policy; and
  • To fulfill the purpose for which you provide it, or any other purpose we disclosed at the time of collection.

We may also disclose your personal information: (i) to comply with any court order, law, or legal process, including to respond to any government or regulatory request, (ii) to enforce or apply our Terms of Use or Terms and Conditions and other agreements, including for billing and collection purposes, or (iii) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lactanet, our customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the data and personal information you provide to us. We have created mechanisms to provide you with the following control over your information. If you have opted in to receive certain emails from us, you can unsubscribe by clicking the unsubscribe link we have included in the email. Note that this unsubscribe request may not apply to all messages Lactanet sends, for example when Lactanet sends emails as part of a product purchase.

Data Security

The security of your information is very important to us. We use physical, electronic, and administrative measures designed to secure your information from accidental loss and from unauthorized access, use, alteration, and disclosure. We store all information you provide to us behind firewalls on secure servers. The safety and security of your information also depends on you. Keep passwords secure and confidential, and limit what you publish publicly. Unfortunately, the transmission of information via the Internet is not completely secure and any transmission of information is at your own risk and without our liability.

Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements, and subject to any additional terms you have agreed to with Lactanet. Under some circumstances we may anonymize your information so that it can no longer be associated with you or your business. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

Accessing and Correcting Your Information, Withdrawing Your Consent

Please keep us informed if your information changes. By law you have the right to request access to, correct and withdraw your consent for us to use the personal information that we hold about you.

If you want to review, verify, correct, or withdraw consent to the use of your personal information you may also send us an email at the address below to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change personal information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a fee to access your personal information, however, we will notify you of any fee in advance. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

Changes to Our Data and Privacy Policy

You are responsible for periodically visiting our Website and this Policy to check for any changes, which we will indicate by updating the “last updated” date above. If we make material changes to how we treat our users’ personal information, we may notify you through a notice on the Website.

We include the date the Data and Privacy Policy was last revised at the top of the page.

Contact Information and Challenging Compliance

We welcome your questions, comments, and requests regarding this Data and Privacy Policy and our information practices. Please contact us at:

Daniel Lefebvre
Privacy Officer
555 des Anciens-Combattants Blvd.
Sainte-Anne-de-Bellevue, Quebec
H9X 3R4

and/or via our toll-free numbers or email addresses: privacy@lactanet.ca

We have procedures in place to receive and respond to complaints or inquiries about our handling of information, our compliance with this Policy, and with applicable privacy laws. To discuss our compliance with this Policy please contact our Privacy Officer using the contact information listed above.